Decide in advance how much time you're willing to invest in making customer artwork print-ready.

May 02, 2011

By Dan Corcoran, Contributing Writer

This image is a great example of a design where using three colors vs. only one color allows for smoother tones. Wouldn’t it be wonderful if every piece of artwork a screen printing shop received was ready to be printed? Unfortunately, as any experienced shop owner knows, this rarely happens.

You can categorize the most common types of unusable artwork that you receive into three categories. The first is artwork that was used for graphics. Examples of this are a business card, postcard or maybe a banner.

The second type of artwork is a tiny, low-resolution image pulled off of the Internet. In the wireless electronic age, many people think you just press a button and a shirt comes out the other side. They don’t understand that they...

To read the full article click: Impressions